Download The Starting 11 for expert tips on creating a campaign fit for champions

We pride ourselves on helping brands create more effective advertising and, with Euro 2020 offering the biggest commercial opportunity of the year, there's no better time to launch a 5-Star campaign.

Inspired by our love of football and informed by our ad effectiveness measurement expertise, we've pulled together our strongest Starting 11, a report that gives you 11 guiding principles for creating winning ads. These players (OK, strictly speaking, they’re principles) can help you deliver a championship-winning performance in your next campaign. 🏆

We hope this sparks your creativity and if you would like to see some good examples of all-star players in action just head over to our website. In the meantime, we look forward to seeing the results of your creative work. if you need any help testing or improving the work on our training pitch, you know where to find us!


The Starting 11