ebook: System1, Unlocking Profitable Growth

Chapter Five: Shopper Marketing

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Moving Power not Stopping Power increases sales.

Create a Fluent and positive experience to make buying decisions easy and instinctive. Stopping power just encourages caution and lowers sales.

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Consumers think much less than you think they think

Webinar Series: System1, Unlocking Profitable Growth

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Tom Ewing (Senior Director - Labs)

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Orlando Wood (CIO)