Chapter Four: Brand Building
Drive profitable brand growth through Fame, Feeling & Fluency
Brands should come readily to mind (Fame), feel good (Feeling) and be distinctive (Fluency). These three heuristics make your brand familiar, emotional and easy to process resulting in profitable growth for your brand and your business.
Webinar Series: System1, Unlocking Profitable Growth
Join us in this webinar series to uncover insights into how System 1 thinking can unlock success across innovation, advertising, brand building and shopper marketing to lead to your brand's profitable growth.
Tom Ewing (Senior Director - Labs)
Orlando Wood (CIO)
System1 is a global marketing consultancy that uses prediction to help clients drive profitable growth with zero waste.
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Design your marketing for System 1.
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