ebook: System1, Unlocking Profitable Growth

Chapter Four: Brand Building
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Drive profitable brand growth through Fame, Feeling & Fluency

Brands should come readily to mind (Fame), feel good (Feeling) and be distinctive (Fluency). These three heuristics make your brand familiar, emotional and easy to process resulting in profitable growth for your brand and your business.
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Consumers think much less than you think they think

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Tom Ewing (Senior Director - Labs)

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Orlando Wood (CIO)

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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

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Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.