S1G Book Chapter Three

ebook: System1, Unlocking Profitable Growth

Chapter Three: Advertising

Create profitable advertising by harnessing the 7 basic emotions

Emotional ads are by far the most likely to create long-term profitable growth. Harness the 7 basic emotions and fluent creative devices to make great advertising. The more people feel, the more people buy.

Consumers think much less than you think they think

Webinar Series: System1, Unlocking Profitable Growth

Join us in this webinar series to uncover insights into how System 1 thinking can unlock success across innovation, advertising, brand building and shopper marketing to lead to your brand's profitable growth.

Tom Ewing (Senior Director - Labs)

Orlando Wood (CIO)

About Us

System1 is a global marketing consultancy that uses prediction to help clients drive profitable growth with zero waste.

We are trusted partners to some of the world's most famous and successful businesses.

Design your marketing for System 1.
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Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

Bullets are great
For spelling out benefits and
Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

Bullets are great
For spelling out benefits and
Turning visitors into leads.