ebook: System1, Unlocking Profitable Growth

Chapter Two: Innovation

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See System 1 thinking in action with Fluent Innovation

In Chapter Two, we show how System 1 has an instinctive preference for the familiar. For consumers to accept your innovation, embed your great new idea in the familiar to make it Fluent - easy to recognise and understand. Fluent Innovation looks 80% familiar and 20% new.
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Consumers think much less than you think they think

Webinar Series: System1, Unlocking Profitable Growth

Join us in this webinar series to uncover insights into how System 1 thinking can unlock success across innovation, advertising, brand-building and shopper marketing to lead to your brand's profitable growth.

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Tom Ewing (Senior Director - Labs)

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Orlando Wood (CIO)

About Us

System1 is a global marketing consultancy that uses prediction to help clients drive profitable growth with zero waste.

We are trusted partners to some of the world's most famous and successful businesses.

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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

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Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.