ebook: System1, Unlocking Profitable Growth

Chapter One: Decision-Making


Understand Decision-Making the System 1 Way

In Chapter One, we explore the brain’s two decision-making systems. System 1 makes fast judgments using experience, emotion and pattern recognition. System 2 is the slow and lazy policeman – good for calculation, but mostly a rubber stamp for System 1. 

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Consumers think much less than you think they think

Webinar Series: System1, Unlocking Profitable Growth

Join us in this webinar series to uncover insights into how System 1 thinking can unlock success across innovation, advertising, brand-building and shopper marketing to lead to your brand's profitable growth.

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Tom Ewing (Senior Director - Labs)

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Orlando Wood (CIO)