ebook: System1, Unlocking Profitable Growth

Chapter One: Decision-Making

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Understand Decision-Making the System 1 Way

In Chapter One, we explore the brain’s two decision-making systems. System 1 makes fast judgments using experience, emotion and pattern recognition. System 2 is the slow and lazy policeman – good for calculation, but mostly a rubber stamp for System 1. 
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Consumers think much less than you think they think

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Tom Ewing (Senior Director - Labs)

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Orlando Wood (CIO)

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System1 is a global marketing consultancy that uses prediction to help clients drive profitable growth with zero waste.

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Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.