The latest ad and innovation insights and news from System1
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March was an exciting month at System1 with the recent launch of Test Your Ad Audio! Now in addition to testing video and static ads, you can upload audio files for testing with Nat Rep and custom sample audiences. It's the same System1 metrics you trust for yet another key ad format.

We also just participated in Marketing Week's "Currency of Effectiveness" series, discussing creativity and brand codes alongside our friends at Ebiquity who talked about ESOV. Access the free session recording and many other resources below.

This month, we'll have more exciting platform updates and new research to share. In the meantime, reach me at jon.evans@system1group.com to learn how System1 can support your brand-building goals through fast, cost-effective ad and innovation testing.
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Jon Evans

Chief Customer Officer

System1 ITV Christmas Webinar

Last year's Christmas ads were the most successful to date, so we're taking the learnings from these 5-Star ads and gifting you with a webinar to inspire your 2023 creative. Join us for a virtual, festive session on 20th April that unwraps tips for effective Christmas ads.

Register for the Webinar
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Test Your Ad Audio is here! Now you can predict the commercial impact of audio ads running on radio, podcasts and music streaming apps.
 
With our three key metrics - Star, Spike and Fluency Ratings - plus an optional Guidance add-on, you can now enhance the creative effectiveness of your audio ads.
Learn More
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INSIGHTS

Mark Ritson, System1 and Ebiquity Discuss Levers to Pull for Greater Effectiveness

Watch On-demand
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PODCAST

How Not to Plan - Les Binet & Sarah Carter

Listen Now
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AD OF THE WEEK

JustGiving Turns a Platform into a Brand

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BLOG

How Can your Digital Ads Achieve Attention?
Read More
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