System1: Unlocking Profitable Growth - Download our book for free

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We wrote the book on how to apply behavioural science to research and marketing.

It's had glowing reviews - including a great one this week in the International Journal of Market Research - and covers innovation, brand building, shopper marketing and advertising. Fifteen years of research innovation in one 200-page package.

We want you to read it, so we're happy for you to have it for free. Just click the button to grab the PDF. Free means free: we're not making you give us any data. Get it, read it, enjoy it.

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Of course, if you do want to give us your information, we'd love you to, and there's a form to the right. Fill it in and we'll send you our weekly 'The1' newsletter celebrating 5-Star marketing, plus occasional event details.

The book is also available in a gorgeous print edition, but you have to pay for that - get in touch to find out more.