What's System1 Ad Ratings?

The Whole Picture

System1 Ad Ratings audits every ad that airs to measure their potential to produce profitable growth for companies, using a proprietary emotional algorithm that accurately predicts long-term impact of ad campaigns on brands.

A Creative Benchmark System

System1 Ad Ratings gives CMOs and brand owners a new way to demonstrate month after month that their advertising campaigns are creating long-term value for the business, comparing to competitors and other categories.

Why does it matter?

Advertising works in two ways – in the short-term and over the longer term. Emotional campaigns are more profitable in the longer term, but an increase in marketing short-termism is leading to reductions in advertising effectiveness.