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ADVERTISING

Who Won The Women's World Cup?

A landmark event for women's sport has produced some great ads. Jill Schaefer spotlights the best, from Nike, Twitter, Lucozade and more.

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Cannes Effectiveness
CANNES

The Full Report On Cannes Effectiveness

Our full free report on a decade of Cannes Lions winners is out. Which ads are the People's Winners - and why do so many Grand Prix ads miss the spot with the public?

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Podcast
PODCAST

Effectiveness On The Beach

Surf's up! System1's Beach Boys present a Cannes episode full of good vibrations. Which brands were the heroes and villains? God only knows (luckily so does Ad Ratings)

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Unlocking Profitable Growth
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We help brands grow by predicting marketing effectiveness. Got a marketing problem? We'd love to help.

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Those who Cannes, do. Those who can't, beach.