Join two of the authors of our new book, System1: Unlocking Profitable Growth, for this webinar series as they discuss how designing for System 1 thinking unlocks growth across multiple marketing disciplines: decision-making, innovation, advertising, brand-building and shopper marketing.
Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1.
In each 20 minute webinar, presented by two of the authors, Tom Ewing and Orlando Wood, we discuss the key ideas raised by each chapter. Be sure to read along as you watch each webinar - all 5 chapters are available now!
What to expect from the webinar:
What to expect from this webinar: