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BRANDING

Has Nike Turned Its Back On Customers?

Our Spike Rating predicted Nike's sales surge. But what will the boldest ad of 2018 mean for the brand long-term?

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FLUENT INNOVATION

Innovation: When Machines Take Over

In an age of autonomous tech and passive data collection, how do innovators retain public trust? Our report explores what makes new ideas work.

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AD RATINGS

Grins And Grimaces In August's Ads

We test every ad that airs for our forthcoming Ad Ratings service. Here are 10 of the best and worst of August's new TV spots.

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Celebrating 5-Star Marketing

Thanks for reading this special edition of The1, from System1. We work with the world's top brands to drive profitable growth with zero marketing waste.

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