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AD RATINGS

May's Best And Worst New Ads

Dancing pandas, rocking grandads, and the return of Tango. It's the monthly Ad Ratings round up of notable new ads.

SEE THE ADS

 
 
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ANTI-MARKETING

Anti-Ads And The Authenticity Crisis

From Burger King to Brewdog, there's a trend for ads that stand out by giving other ads the finger. Do viewers care? Tom Ewing writes for More About Advertising

READ THE ARTICLE

 
 
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CREATIVITY

Creativity vs Research: Bridging The Gap?

A preview of our Testing In The Lions' Den work, where we take a decades' worth of award winners and sort out the true lions from the paper tigers.

READ MORE

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Join Us In Cannes
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We're at Cannes this year presenting Testing In The Lions' Den, comparing the best award winners with the most emotional Ad Ratings ads. Register for the free beach event.

REGISTER HERE
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