After graduating from university I began a career in public affairs research and strategy in Yorkshire in the north of England, where I stayed for seven years until I moved to Switzerland in 2006. There I embarked on a new career path in market research, working with Ipsos for almost four years on major research projects for P&G, SC Johnson, Nestlé, HP, the Red Cross and many others.
I joined System1 Research Switzerland in early 2011 and since then have loved helping clients to better understand their consumers, ultimately helping them create more effective advertising, more successful products, and more profitable brands. I have headed up the Swiss office since January 2016 and am proud to lead such a great team of people.
When not in the office you'll probably find me in the mountains, either riding my snowboard or skis down them in winter, or pedalling my bike over them in the summer. I am also a big music fan, and try to get to see live bands as often as possible.
